There are numerous examples of “pinkness” taking over the shops in many places, as pink merchandise floods stores and marketing connected to Breast Cancer Awareness Month takes hold. I am hearing comparisons of the pinkifying of shops with the pre Christmas scenario. It’s happening earlier and earlier each year and becoming more prominent and widespread. Interestingly, I have yet to see any signs of the pinkification here – hence my hunt for Pink October.
It is a strange time for me. As we approach the start of the Awareness Month, I also crash into my big Landmark Days . Therefore, I have decided that MY own Breast Cancer Awareness Month starts on 23 September the anniversary of When it all Started.
So on the eve of this Anniversary and Awareness Month, I introduce you to my contribution to world pinkification.